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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Pictal Health - Pictal app + memberships available today!  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Pictal Health - Pictal app + memberships available today!  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Pictal Health - Pictal app + memberships available today!  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Pictal Health - Pictal Health — Purpose, Vision and Values</image:title>
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      <image:title>Blog - Pictal Health - Google Docs template for summarizing your health history</image:title>
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  <url>
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    <lastmod>2018-06-19</lastmod>
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      <image:title>Blog - Pictal Health - Running doctor appointments like the best-designed meetings</image:title>
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  <url>
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    <lastmod>2018-06-05</lastmod>
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  <url>
    <loc>https://www.pictalhealth.com/blog/2018/6/1/death-timeline-lifegoals-things-i-discovered-while-briefly-studying-death-design</loc>
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    <lastmod>2018-06-04</lastmod>
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      <image:title>Blog - Pictal Health - Death timeline, life goals: Things I discovered while briefly studying death + design</image:title>
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  <url>
    <loc>https://www.pictalhealth.com/blog/2018/6/1/design-research-findings-learning-from-complex-patients-and-the-providers-who-treat-them</loc>
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    <priority>0.5</priority>
    <lastmod>2018-06-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1527882147638-42XVFAPT2092CXVFQQ8P/IMG_5228.JPG</image:loc>
      <image:title>Blog - Pictal Health - Design research findings: Learning from complex patients and the providers who treat them</image:title>
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  <url>
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    <image:image>
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      <image:title>Blog - Pictal Health - Blood and Barbed Wire: Visualizing a friend's complex history</image:title>
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  <url>
    <loc>https://www.pictalhealth.com/blog/2018/6/1/visualizing-symptoms-sensations-and-stories-trends-in-how-people-picture-their-health</loc>
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    <priority>0.5</priority>
    <lastmod>2018-06-01</lastmod>
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      <image:title>Blog - Pictal Health - Visualizing symptoms, sensations and stories: Trends in how people picture their health</image:title>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1539365293900-HZ3BLQEEC0QOMN1I5KPM/Screen+Shot+2018-10-12+at+11.21.33+AM.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710378716886-QSIES1DBJOI46XH4TS2W/swatch_forest.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710378716886-QSIES1DBJOI46XH4TS2W/swatch_forest.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710295351946-HEZCMCQ9AVPFRYRSFGI2/swatch_light.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710378716886-QSIES1DBJOI46XH4TS2W/swatch_forest.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/78d68c5c-e3eb-49e7-84f2-8a643d8f1ba9/Pictal_Product.png</image:loc>
      <image:title>Home - Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b0188a4a-0502-4873-9a63-3409134a5870/present.png</image:loc>
      <image:title>Home - Pictal Health - Patients &amp; caregivers:</image:title>
      <image:caption>Stop repeating yourself. Be heard, seen and believed. • Share your story in minutes, not hours • Never forget important details again • Help doctors connect the dots faster • See your journey clearly and get new insights</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/d48bd539-be19-4f23-ab61-fc38a0ffa045/Paper.Pictal.112.PNG</image:loc>
      <image:title>Home - Pictal Health - Providers:</image:title>
      <image:caption>Get the whole story without detective work. • Absorb complex stories with less strain •  Reduce time spent digging through notes •  Make better-informed treatment decisions •  Improve satisfaction and outcomes</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/06109741-2fdc-4a4d-bff5-54707aaf5bd3/Add_info.png</image:loc>
      <image:title>Home - Pictal Health - Add events to your timeline.</image:title>
      <image:caption>Physical health, mental health, life events – all in one place. We are here to help you through this process.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/22e960ea-b17f-443f-823a-58bbf7bc12ee/SneakPeek-hide-show.png</image:loc>
      <image:title>Home - Pictal Health - See patterns emerge.</image:title>
      <image:caption>Gain self-knowledge as you see the big picture. Hide and show events, and customize your timeline for different purposes.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/82ab88e2-f5b5-4a82-a574-d1fbff7b35e1/Gauge+Interest+-+Share2%402x.png</image:loc>
      <image:title>Home - Pictal Health - Download and share with your care team.</image:title>
      <image:caption>You decide what to include.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1545169882376-ZOYUCASL17HINFOMOS22/discuss.png</image:loc>
      <image:title>Home - Pictal Health - Tell your story with confidence, and make better use of time in visits.</image:title>
      <image:caption>Get everyone on the same page more quickly — especially in the first visit with a new clinician, and especially if you have a complicated story.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/17b706e5-9450-4533-9fca-6cf75d242714/eye-illustration2.png</image:loc>
      <image:title>Home - Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/087befee-06d4-42c8-8933-3d55b4251397/clinical_team.png</image:loc>
      <image:title>Home - Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/72f6d15d-57d3-49e4-82c0-fdb7fefb8e6d/treatments_.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
      <image:caption>What worked or didn’t work, including bad reactions</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/8c9e67ca-4a06-4d03-bc17-733619951a4b/diagnosis_.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
      <image:caption>Diagnoses that don’t feel right</image:caption>
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    <image:image>
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      <image:title>Home - Pictal Health</image:title>
      <image:caption>How life events and stress fit into the picture</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1c691df3-6e4d-48c7-ac93-c7eae17bc49c/symptoms_.png</image:loc>
      <image:title>Home - Pictal Health</image:title>
      <image:caption>How symptoms have changed over time</image:caption>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1528393606582-67WFH0O5TOZINGTX1CCZ/red.png</image:loc>
      <image:title>For Providers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1529084272520-2ODRP5N1U5LVJ6K9ZC4E/Screen+Shot+2018-06-15+at+11.37.34+AM.png</image:loc>
      <image:title>For Providers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1535052380746-AL6OOE91TZMLQED4P5SE/image-asset.png</image:loc>
      <image:title>For Providers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1528463858420-QHNG775OM4LO0VU5ZVXK/hourglass.png</image:loc>
      <image:title>For Providers - There's not enough time.</image:title>
      <image:caption>You’re running between back-to-back appointments, trying to be efficient, and worrying about documentation. On top of that, you don’t have the time you need with each patient to get their whole story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1528461140176-7PFPVNU091VYF7B5E079/thoughts_escaping.png</image:loc>
      <image:title>For Providers - It's hard to create a mental picture of what’s going on.</image:title>
      <image:caption>Between listening to patients with complex stories, digging through the EHR, and sorting through faxed paperwork, it’s almost impossible to build a coherent story in your mind and keep track of the details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1538950973939-MAGORL2RKM76PKUGEPMD/Paper.Pictal.185.PNG</image:loc>
      <image:title>For Providers - Especially with new patients.</image:title>
      <image:caption>Even though new patient appointments are longer, it’s still often not enough time to understand the full picture.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1535042060613-OA905OA11CHMX8DF5MM4/Paper.Pictal.105.png</image:loc>
      <image:title>For Providers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1709836319695-IG8GLVM02A10Q132Z3YO/example2.png</image:loc>
      <image:title>For Providers</image:title>
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    <image:image>
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      <image:title>For Providers - Medications &amp;amp; treatments, color-coded according to whether they helped (Copy)</image:title>
      <image:caption />
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    <image:image>
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      <image:title>For Providers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1592484540400-8MGAT9NQAVEEIDPQTBQ1/01_Timeline_example.png</image:loc>
      <image:title>For Providers - TEsting a title (Copy)</image:title>
      <image:caption>Testing a note</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1709836328420-ZF1TLVX5JWU1LHQIL382/example3.png</image:loc>
      <image:title>For Providers</image:title>
    </image:image>
    <image:image>
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      <image:title>For Providers - Concierge members: we may put together a symptom map, if it helps you tell your story (Copy)</image:title>
      <image:caption />
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  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1529084272520-2ODRP5N1U5LVJ6K9ZC4E/Screen+Shot+2018-06-15+at+11.37.34+AM.png</image:loc>
      <image:title>Testimonials</image:title>
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      <image:title>Testimonials</image:title>
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      <image:title>Testimonials</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1539365293900-HZ3BLQEEC0QOMN1I5KPM/Screen+Shot+2018-10-12+at+11.21.33+AM.png</image:loc>
      <image:title>Testimonials</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1552353332184-LPVY5O23RWD6JRPWXGUA/DJ.png</image:loc>
      <image:title>Testimonials</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1552353800142-EC7G7HZJF3CO1MGFMU3C/image-asset.png</image:loc>
      <image:title>Testimonials</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1552354878111-RVGJVYZ69BKJVER10MZC/B.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/5bf77937-282f-488a-b324-0455700f5fca/Paper.Misc.31.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/17b706e5-9450-4533-9fca-6cf75d242714/eye-illustration2.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/51af9de4-7795-4374-955a-8d5b2d82d6f6/concierge.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/4150bcf3-3776-4069-90f7-267e1d0c9562/Paper.Pictal.115.PNG</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/6ec7053d-67d6-47a8-93a5-51fb0cc05ac1/Paper.Pictal.57.PNG</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.pictalhealth.com/app</loc>
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    <lastmod>2025-07-29</lastmod>
    <image:image>
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      <image:title>App</image:title>
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  <url>
    <loc>https://www.pictalhealth.com/join</loc>
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    <lastmod>2025-09-09</lastmod>
    <image:image>
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      <image:title>Join Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1529084272520-2ODRP5N1U5LVJ6K9ZC4E/Screen+Shot+2018-06-15+at+11.37.34+AM.png</image:loc>
      <image:title>Join Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1539365293900-HZ3BLQEEC0QOMN1I5KPM/Screen+Shot+2018-10-12+at+11.21.33+AM.png</image:loc>
      <image:title>Join Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710090246603-4M0UKXG5FWZV3YB51XM0/swatch_forest.png</image:loc>
      <image:title>Join Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710090246603-4M0UKXG5FWZV3YB51XM0/swatch_forest.png</image:loc>
      <image:title>Join Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1539365293900-HZ3BLQEEC0QOMN1I5KPM/Screen+Shot+2018-10-12+at+11.21.33+AM.png</image:loc>
      <image:title>Join Pictal Health</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/5bf77937-282f-488a-b324-0455700f5fca/Paper.Misc.31.png</image:loc>
      <image:title>Join Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/38e56b43-655c-44a6-9504-3e4e9ba72f8f/testimonials.png</image:loc>
      <image:title>Join Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/e02715f6-935b-4687-9e56-60ccf41e81ad/people.png</image:loc>
      <image:title>Join Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/dfa2f98a-9e7c-4c99-bff1-868ccdefce39/symptom_map.png</image:loc>
      <image:title>Join Pictal Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b0188a4a-0502-4873-9a63-3409134a5870/present.png</image:loc>
      <image:title>Join Pictal Health</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1710177361576-TUE5XS36IDNIUDJ0Y1GN/swatch_burgundy.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1539365293900-HZ3BLQEEC0QOMN1I5KPM/Screen+Shot+2018-10-12+at+11.21.33+AM.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b26d197a-e71f-4c40-8177-f244bd44dea0/patient-expert.png</image:loc>
      <image:title>About - Patients are experts</image:title>
      <image:caption>When it comes to your own life and body, you are the world’s best expert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b0188a4a-0502-4873-9a63-3409134a5870/present.png</image:loc>
      <image:title>About - You own your story</image:title>
      <image:caption>Right now, your health data is locked away in health records. You should be able to own your story, update it anytime, and control who has access to it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/bf65441e-7031-4037-bd73-e0dc3bd74a42/hands.png</image:loc>
      <image:title>About - Your story needs a safe, trustworthy home</image:title>
      <image:caption>Security and privacy are always top of mind for us. We don’t ever sell your data or share it without your written consent. Our business is supported by your membership, not by selling your stuff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/eb51e138-6088-492e-8eba-eb33a05096e3/discuss.png</image:loc>
      <image:title>About - Seeing is believing</image:title>
      <image:caption>Those with invisible illness are often not believed. When you can show people what you’ve been through, they’ll be more likely to trust and believe you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/d48bd539-be19-4f23-ab61-fc38a0ffa045/Paper.Pictal.112.PNG</image:loc>
      <image:title>About - The best appointments are collaborative</image:title>
      <image:caption>When patients and clinicians have the same picture in their mind, they can work together better. Your expertise + your clinician’s expertise = the magic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/f7aebc61-8f71-493b-a13a-c1639729522d/eye-illustration.png</image:loc>
      <image:title>About - Visuals are the key to great collaboration</image:title>
      <image:caption>“I’m a visual person, so I like this.” We’ve heard this over and over. 65% of people are visual learners; when you visualize your story, you make it easier for others to absorb and remember it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/d4c71992-72e2-41e4-86f4-0ca2e5c16852/eye3.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1267e8ff-c8fd-4ac5-bdb8-db1bc6d365bf/Katie.png</image:loc>
      <image:title>About - Katie McCurdy, Founder</image:title>
      <image:caption>A Vermont-based designer who has worked to improve healthcare for many years, Katie is also a life-long autoimmune patient. She started Pictal Health after seeing how visualizing her health vastly improved communication with her care team. You can read more about her backstory here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b7109025-939b-42f6-b221-e4dd2e45a5c7/chris.png</image:loc>
      <image:title>About - Chris Zamierowski, Engineer</image:title>
      <image:caption>Chris is a Seattle-based full-stack developer who has been building Pictal. He’s also an avid hiker, backpacker, adventurer, and craft beer enthusiast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/e02715f6-935b-4687-9e56-60ccf41e81ad/people.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/945a52a9-91f1-42ab-99fe-7212a1a2e138/Paper.Pictal.233.png</image:loc>
      <image:title>Contact - Pictal Health</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/problem2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1528421917970-XX323GI9QQSRZYG3YPWE/Paper.Pictal.80.PNG</image:loc>
      <image:title>Problem2 - It's hard to tell your whole story in a short visit.</image:title>
      <image:caption>There’s never enough time, and you’re always afraid you’ll forget something important.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1534959815309-ISI2LOLQWZ0NJ3PAO6SR/repeat_story.png</image:loc>
      <image:title>Problem2 - You’re forced to repeat your story over and over.</image:title>
      <image:caption>It’s exhausting. With each new clinician, you have to start from scratch. And the details often get lost in translation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1534961702485-GRNWM90DFNJYQ6SN9TF7/Paper.Pictal.181.png</image:loc>
      <image:title>Problem2 - You feel like people don’t believe you.</image:title>
      <image:caption>Those with invisible illness often feel dismissed, and they jump from doctor to doctor trying to get a diagnosis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/signup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1565268215244-UR5TJ2FP24ZR66L0SPJA/image-asset.png</image:loc>
      <image:title>Newsletter sign-up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/whats-next-concierge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1a335424-a658-44bd-a439-7be5cb9bd05b/hands2.png</image:loc>
      <image:title>What's next? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/78d68c5c-e3eb-49e7-84f2-8a643d8f1ba9/Pictal_Product.png</image:loc>
      <image:title>Gallery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1756938724844-M66S4GU0DTXBLWE94Q8X/timeline1.jpg</image:loc>
      <image:title>Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1756938725957-T929WIDOQ627HWDWTM4I/timeline3.jpg</image:loc>
      <image:title>Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1756938959494-7YCVTZ8Q3CK15Y99VWSK/timeline4.jpg</image:loc>
      <image:title>Gallery</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/help</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/standard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b0188a4a-0502-4873-9a63-3409134a5870/present.png</image:loc>
      <image:title>Standard membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/concierge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1a335424-a658-44bd-a439-7be5cb9bd05b/hands2.png</image:loc>
      <image:title>Concierge membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/app-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/78d68c5c-e3eb-49e7-84f2-8a643d8f1ba9/Pictal_Product.png</image:loc>
      <image:title>App</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pictalhealth.com/beforeafter-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/17b706e5-9450-4533-9fca-6cf75d242714/eye-illustration2.png</image:loc>
      <image:title>Before-after (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/1595352887913-2CNFPISP1OTT0WYW2YNF/image-asset.png</image:loc>
      <image:title>Before-after (Copy) - Before Pictal</image:title>
      <image:caption>•  Never enough time to tell the whole story •  Forgetting key details •  Starting over with every new specialist •  Providers guessing without all the information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f678e3c3a5315e6f7ae07/b26d197a-e71f-4c40-8177-f244bd44dea0/patient-expert.png</image:loc>
      <image:title>Before-after (Copy) - After Pictal</image:title>
      <image:caption>•  Your whole story, visualized and ready to share •  More efficient, collaborative appointments •  One timeline for your entire care team •  Providers make informed decisions from day one</image:caption>
    </image:image>
  </url>
</urlset>

